Green marketing: 8 tips to get you started on an environmentally sustainable marketing plan

By Mae Lee Sun
Inside Tucson Business
Published on Friday, August 22, 2008

Consumers are becoming more savvy about green issues. Al Gore and the support of Hollywood movies like “The Day After Tomorrow” and “WALL•E” might have something to do with it. Not to mention the decades of efforts on behalf of pioneering environmental organizations and growing scientific data that suggests we have no choice but to pay attention.

It’s no surprise then that when a movement becomes popular enough, corporate America takes notice. At least when it comes to turning the language, icons and products of it into marketable commodities as was done with the counter culture of the 1960s.

Read more »

Tags:

categories green biz | maeleesun | datetime August 22, 2008 7:32 pm | comments Comments (0)

Brooklyn Pizza gets Smart for delivery

By Mae Lee Sun
Inside Tucson Business
Published on Friday, August 22, 2008

By outward appearances Tony Vaccaro’s Brooklyn Pizza is a normal, successful, pizzeria. The storefront, at 534 N. Fourth Ave., is brightly painted lime-green, orange and black. A small group of hip-looking teenagers crowds around a few chrome café tables on the sidewalk, enthusiastically eating wide slices of thin crusty pizza. It’s a Friday night and Brooklyn Pizza is packed.

Brooklyn Pizza's Fred Bohnen, 21, on his way to make pizza deliveries in a Smart car. Photo by Mae Lee Sun

Inside, behind the counter, two white-aproned guys and a woman with flour-dusted faces are tossing dough, smearing sauce and dealing pepperoni as fast as they can to keep up with incoming orders. Some of those pizzas are about to be delivered by 21-year-old Fred Bohnen in Brooklyn Pizza’s newly purchased Smart car. Acquiring the car was a weighty financial decision for Vaccaro. As were other environmentally conscious changes.

Read more »

Tags: , ,

categories green biz, leadership, spirituality, sustainability | maeleesun | datetime 8:59 am | comments Comments (0)

WordPress Themes