The green media biz is all the buzz

By Mae Lee Sun, for Inside Tucson Business
Published on Saturday, November 01, 2008

For what many may consider to be a one (free-range) horse town, Tucson has managed to grow more than it’s share of green media venues. The growth mirrors the national green scene that’s continuing to blossom on the Web and TV, in newspapers and on the radio.

The local sampling includes Tucson Green Times (formerly Tucson Green Magazine), “Mrs. Green Goes Mainstream” radio program at 12:05 p.m. Saturdays on KNST 790-AM, “Green Tuesdays on The Mountain KWMT 92.9-FM and regular green living segments on KGUN 9 News.

Nationally, there’s the daily e-news source GreenBiz.com, Discovery TVs Planet Green channel, and National Public Radio’s “Living on Earth” that airs weekly on 300 stations (though not in Tucson).

Are these media forways substantive? And what impact do they really have on changing sponsors, viewers or listeners’ habits of heart and mind? Does having a ‘green’ special section in a newspaper generate revenue for both the outlet and advertisers seeking to reach across the aisle? So much green, so little time.

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