First-ever business-to-business green event is Friday

By Mae Lee Sun, Inside Tucson Business
Published on Friday, April 17, 2009

The newly formed Green Media Alliance, a partnership of media related firms, will hold its first-ever business-to-business event, “How to Survive in Tough Times” Friday (April 24).

The half-day of events will feature a morning workshop, Green Marketing 101, followed by networking and exhibits and then a luncheon with the aim to bring businesses together to share solutions capitalizing on growing consumer trends demanding a green marketplace.

Jacquelyn Ottman, a Manhattan-based consultant to Fortune 500 companies, is the keynote speaker. She is responsible for the EPA’s Energy Star program that has become a familiar signpost on consumer appliances.The move to green can be a significant financial investment for a business, especially in these recessionary times, but when asked if she sees it paying off, Ottman says, business should be able to more than recoup their initial financial costs.

Read more…link will take you to Inside Tucson Business